https://www.westonmwilliams.com/portfolio daily 1.0 2025-11-07 https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1528314232510-N3PA69THP7PH8AW2E5ON/SEFA_Logo.png Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1528315257216-4GI6RHBJZI6ENGRIYM69/BlackElephant_AD_12.853X17.167+%281%29.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1528316248769-5GP5O5H86AKXM5N6MC5G/taxes_4_taxis-02.png Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1528317876679-XEWNMAAGFTM1YGL5VFYN/Mattell_Q4-4.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1528321856637-BWIXMSEW66ZERLH52VRF/poster+%281%29+%284%29.png Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1535093282632-5UHRVVK5ZUMGOKGL0F8A/SS+Cropped.png Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1583714597482-IT1DC3O097ZHGOZSJ6AS/Persona+Screenshot.PNG Portfolio https://static1.squarespace.com/static/5b18145b89c172c4c0a871e9/t/611197575b8f0e52a8289e24/1628542807292/ Portfolio - The Atlantic Cannes Lions Submission https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1628545322153-3683QM9FFZGULD6ZZEWY/image-asset.png Portfolio - Casper - Wake Up Call Casper mattresses, a long time client of mine, asked us to create assets that embodied their new messaging strategy “Love Your Tomorrow”. I came up with Wake Up Call, a series of short form and long form ads telling bite sized stories of what wakes each character up each morning, and how Casper can help them appreciate it. https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1628612047263-IADMLX164HY77VZOQCEZ/Screen+Shot+2021-08-10+at+12.13.38+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1628641293518-VX12T92DWSGKD3YJNDG1/ezgif.com-gif-maker+%2824%29.gif Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1628645383940-K31BCGBJDMQWF1HXDKQI/ezgif.com-gif-maker+%2835%29.gif Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1628545668584-O2OKV6TQMXJNLFU4KS78/image-asset.png Portfolio - Casper - Wake Up Call Casper mattresses, a long time client of mine, asked us to create assets that embodied their new messaging strategy “Love Your Tomorrow”. I came up with Wake Up Call, a series of short form and long form ads telling bite sized stories of what wakes each character up each morning, and how Casper can help them appreciate it. https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1634175153379-HP0UFFHW9KEGN6M5EXLF/ezgif.com-gif-maker.gif Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1628542509443-2XWWWFRPPLGU6IZF955J/image-asset.png Portfolio V2 - The final product. With nearly a million earned views on Youtube, and a half a dozen equally popular short-form edits, this video has been the widest reaching creative project i’ve written. https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1638829425881-P56P7G5MAPENHYTHSG1P/Screen+Shot+2021-12-06+at+5.23.20+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1642375141610-A52PSYRRR5RJKEG3JXVV/Screen+Shot+2022-01-16+at+6.18.38+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1642377553107-VKI57PSJK87GCW4H8I9V/Casper-Cover+Image.png Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1644298247384-VSNHNVR9KONJHR6W0LH6/ezgif.com-gif-maker.gif Portfolio https://images.squarespace-cdn.com/content/v1/5b18145b89c172c4c0a871e9/1644439336797-QPFMLSIPV9RKZGPX5UTZ/Screen+Shot+2022-02-09+at+12.37.27+AM.png Portfolio 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