Anheuser-Busch

In a year marked by uncertainty, the “Together at Home” campaign captures the essence of connection during the first holiday of COVID. The TV and OTT ad beautifully illustrates the small moments that bring warmth and joy, showcasing families reuniting virtually, sharing recipes through screens, and finding creative ways to celebrate. Through candid storytelling and touching visuals, the spot serves as a reminder that while we may be physically apart, love and togetherness can still shine brightly. This holiday season, let’s cherish the bonds that unite us, no matter the distance.

Campaign Overview: Beer Delivery Launch with Drizly

Campaign Objective:
To promote the convenience and variety of beer delivery through Drizly, targeting consumers seeking easy access to their favorite beverages.

Ad Concept 1: "Cheers Anytime"
Visual: A split-screen that shows a group of friends at a backyard BBQ on one side and a person ordering beer through the Drizly app on the other.
Message: "Summer gatherings just got cooler. Order your favorites and get them delivered in minutes."
Performance Focus: Highlight the immediate availability of products and the ease of using the app.
Social Element: Encourage sharing personal BBQ moments using a branded hashtag.

Ad Concept 2: "Endless Choices"
Visual: A rotating carousel of various beers available for delivery, showcasing local breweries alongside popular brands.
Message: "From local brews to national favorites, find it all on Drizly."
Performance Focus: Emphasize variety to attract different consumer interests.
Social Element: Invite users to post their favorite picks with incentives for sharing.

Ad Concept 3: "Delivery to the Door"
Visual: A time-lapse video of a beer order being delivered directly to a doorstep, with a focus on the delivery person and satisfied customers.
Message: "Don’t wait. Get your beer delivered straight to your door."
Performance Focus: Show the efficiency of the service.
Social Element: Request customers to snap a photo with their delivery and tag Drizly for a chance to win a monthly beer subscription.

Modularity and Ease of Production

Each ad focuses on modular elements that can be reused across various platforms, ensuring consistency and efficiency in production. Short video snippets, eye-catching visuals, and succinct messages can be adapted for social media, online ads, and in-app promotions, creating a cohesive campaign that maximizes reach and engagement.

Conclusion

These ads will not only highlight the key features of Drizly’s beer delivery service but also foster community interaction, making the brand relatable and accessible. The emphasis on modularity ensures a quick turnaround for future promotions and adaptations.