ThirdLove Bras

ThirdLove: Viral Launch Campaign

As Copy Lead, I concepted and wrote a bold, comedic campaign that helped ThirdLove—a body-positive, DTC bra brand—break through the noise. Designed for shareability and earned media, the video went viral by turning clever copy into cultural commentary, drawing mass attention and positioning ThirdLove as a smart, self-aware challenger in the fashion space.